Contact
Altervision SA
Brand strategy, identity & communication design
Garyttou 150, Halandri
153 43 Athens, Greece
T +30 210 609.0900
F +30 210 609.0999
Sakellaridi 24
542 48 Thessaloniki, Greece
T +30 2310 322.031
F +30 2310 322.251
4 Flitcroft St
London WC2H 8DH, UK
T +44 20 7395 4050
F +44 20 7240 9786
Mission
Creating brand-led growth through strategy and identity, packaging and communication design.
History
The award-winning core creative team of Altervision was formed in 1997 by a group of four talented de-signers. It incorporated in 2000 in partnership with Critical Publics and, after four successful years, formed a strategic part-nership with PRC Group - The Management House. Following the partnership's conclusion in 2008, Alter-vision absorbed PRC Group's communications business unit along with
its brand strategy and marketing consultancy team.
Today, Altervision and its sister partnerships Critical Publics (intelligence-based management con-sulting) and edg Designlab (product design) constitute the companies of Novem-ber Holding Limited.
Altervision operates out
of three offices in Athens, Thessaloniki and London.
It delivers cutting-edge brand consultancy, iden-tity, communication and packaging design and creates brand-led growth for companies in Europe, Africa and Middle East.
Its creations are part of the Museum fuer Kunst und Gewerbe permanent collection in Hamburg.
Regarded as a thought leader in the areas of typo-graphy and visual commu-nication, Altervision pub-lishes an academic journal on typography and com-munication (Hyphen) and has co-organised three world conferences on typo-graphy and visual commu-nication over the last dec-ade, attracting speakers
of international calibre such as Alan Fletcher, Neville Brody and Erik Spiekermann.
Capabilities
Perpetual innovation approach.
Objectives-driven optimisation & convergence of research tools.
Market & segmentation analysis methodologies.
Brand definition methodologies.
New product development & product conceptualisation methodologies.
All media design - Identity, print, screen, packaging, space.
Services
Analysis:
Research design, benchmarking, landscaping.
Brand strategy:
Segmentation,
brand positioning,
brand architecture,
brand-product conceptualisation.
Identity design:
Corporate & product identity, naming, verbal branding.
Packaging design:
Graphic design.
Communication design:
Brand advertising (creative), video, digital media, brand content, brand collateral, brand events, publications.
Management
Alexandros Kouris
Chairman & Managing Director
Babis Mitsiopoulos
Vice Chairman & Managing Director
Design team
Klimis Mastoridis
PhD, FIP3, MISTD
Typographic Advisor
Dimitris Mitsiopoulos
Design Director
Apostolos Rizos
Design Director
Tasos Efremidis
Design Director
Barbara Panagiotidou
Design Supervisor
Vassilis Mitsiopoulos
Graphic Designer
Panagiotis Michaelidis
Graphic Designer
John Karabelas
Motion Designer
Strategic team
Effie Lazaridou
Senior Consultant
Costis Bastias
Brand Analyst
Electra Nikolaidou
Brand Analyst
Maro Tifoxilou
Traffic Manager
Featured clients
ACT
Alpha TV
Antenna TV
Coca-Cola Hellenic
Daios Luxury Living
Druckfarben
Greek Ministry of Development
Greek Ministry of Health
Greek Ministry of Tourism
Greek Wine Sector
International Olympic Truce
Nutriart
Resoul Dimka
Vivartia
Collaborations
Acht Frankfurt
Green Olive Films
Heinz Troll
Hugh Arnold
Juergen Bollmeyer
Karina Taira
Keene
Pearls
Poeta Negra
Stefi Productions
Synergy
Text Matters
Conference
International Conference on Typography & Visual Communication
ictvc 2002
ictvc 2004
ictvc 2007