Altervision delivers cutting edge brand strategy consultancy, identity, communication and packaging design, creating brand-led growth for its clients. Along with its sister companies, Critical Publics (intelligence based management consulting) and edg designlab (3D product, spaces and systems design), they constitute November Holdings, a house of talent and knowledge that helps organisations realise their visions. Altervision operates out of three locations in Athens, Thessaloniki and London, and provides its consultancy services to companies in Europe, Africa and the Middle East.

Altervision initiates an art platform inviting new artists to present their work on a collectable themed flyer series designed for Elvis bar. The project intends to create space for freedom of expression, while exploring “non design” paths, special printing proccesses and materials.

Altervision's President Alexandros Kouris contrib-utes a chapter to the new business education publication, titled Tourism Branding: Communities in Action. The book, edited by Liping A. Cai, William Gartner and Ana Maria Munar is published by the leading publisher of academic works Emerald, as part of its Bridging Tourism Theory and Practice series.

The chapter introduces a model of destination branding and reports the branding and marketing strategy project which applied it to examine the current image of Greece. The consultancy team which delivered the project, led by Alexandros Kouris, proposed new branding strategies based on this model for Destination Greece and its 9 strategic tourism sub-brands, offering a series

of recommendations on how to implement the strategies.

Katselis, a name synonymous to sliced bread in Greece, turns page in its long history and presents its new identity.

Altervision redesigned the Katselis brand identity, including the packaging of its core bread lines. The brief was to unfold this traditional brand’s contemporary, modern personality, increasing its appeal to younger audiences.

AV is looking for an experienced graphic designer to join the creative team in Thessaloniki. Feel free to send your cv and portfolio to: victoria[at]altervision.gr

On 17, 18 & 19 June 2010 the Department of Design & Multimedia at the University of Nicosia, Cyprus, in collaboration with the Mass Media & Communication Institute (IMME) and Altervision, will be hosting the 4th International Conference

on Typography and Visual Communication (ICTVC) with the general theme "Lending Grace

to Language".

After three important and successful international meetings (2002, 2004, 2007), ICTVC moves to Cyprus. Our new home sits at the crossroads of three continents and its historical significance far outweighs its small size. The Organizing Commit-tee members invite you to contribute your propo-sals for a presentation or panel discussion for inclusion in the programme of the 4th ICTVC.

For more information you may contact:

Dr Klimis Mastoridis

Department of Design & Multimedia

University of Nicosia, Cyprus

T +357 22 354.257

mastoridis.k[at]unic.ac.cy

Also, the site of the 4th ICTVC, www.ictvc.org,

is now under construction.

Several new developments progress Altervision into a new era of creativity and stellar performan-ce. The company celebrated in April the opening

of its new Athens HQ situated in a 440 sq m office building at 150 Garytou Street in Halandri. In July 2009, it joined edg designlab (industrial design) and Critical Publics (intelligence based manage-ment consultancy) to form November Holdings Group. Finally, Altervision grew beyond its LTD status and transformed into an SA in September 2009.

Greece’s leading outdoor equipment brand has undergone and concluded a major redevelopment for its European foray.

Altervision undertook the design of the consumer research and the analysis and segmentation mod-elling for the development of Terra’s brand posi-tioning strategy and its revamped, future proof brand identity. Altervision’s sister company, edg designlab, develops Terra’s innovative products that will be launched as the company’s brand ambassadors in Europe.

Following an intensive year, Altervision concluded its Vision phase and produced the strategic and operational plan for the implementation of the Greek Wine Sector’s Branding & Marketing Strategy.

The project, initiated in September 2008, is the first undertaking by the Greek Wine Sector to increase the perceived value added by Greece as a country of origin of wine. Altervision has established a multi-faceted and total snap-shot of Greek Wine’s positioning in the international markets of imported wines, a fully substantiated SWOT analysis for the sector as a whole and the consolidation of the 20 prevalent critical success factors that will steer and guide all aspects of strategy. All knowledge was correlated and utilised for the production of the national wine brand strategy including brand architecture, the designation of wine ambassadors (regions / varietals), the brand image definition of the national and ambassador brands. The Greek Wine Sector’s brand strategy is also supported by the development of a national wine brand identity system (including verbal and visual identity) and the 5-year strategic and tactical marketing plan.

Altervision undertook the brand strategy develop-ment for the merged entity created by Katselis and Allatini-Plaza. The two well-established Greek food brands were mutually evolved into Nutriart, pro-claiming the merged corporate entity's philosophy of commitment in creativity and nutrition in bakery products. Altervision also created Nutriart’s verbal and visual identity which was revealed this sum-mer.