Altervision delivers cutting edge brand strategy consultancy, identity, communication and packaging design, creating brand-led growth for its clients. Along with its sister companies, Critical Publics (intelligence based management consulting) and edg designlab (3D product, spaces and systems design), they constitute November Holdings, a house of talent and knowledge that helps organisations realise their visions. Altervision operates out of three locations in Athens, Thessaloniki and London, and provides its consultancy services to companies in Europe, Africa and the Middle East.
"Greece's need for a strong national brand" article published by Kathimerini-Economist
AlterVision & Critical Publics London contributed with the opening article to Kathimerini - Econo-mist's edition: "Greece in 2011". The article, titled "Everyone and everything on our new [Brand] Image", was written by Mr. Alexandros Kouris, President of Altervision / Critical Publics.
The article argues for the necessity of reposi-tioning the Greek national signature as a "seal"
of trustworthiness and quality for Greek products (such as wine), services and activities. This necessity is stronger today more than ever, following the broad, unprecedented international dispute of the country's credibility.
Please download the article here (In greek only).
Exhibition design / Nebojsa Tower, Belgrade, Republic of Serbia
Altervision, in collaboration with the European Centre for Byzantine & Post-Byzantine Monuments (EKBMM) and architect Nikos Vranikas, delivers the permanent exhibition dedicated to the life and works of Rigas Feraios, located on the first floor of the Nebojsa Tower in Belgrade.
All the information and materials are presented
to the visitor through the use of interactive multimedia applications, environmental design, audio and video and the use of the latest digital technology.
Cinema Experiments of the Russian Avant
Garde, Pt. 2
Following the well received exhibition “Cinema Experiments of the Russian Avant Garde” held
in Athens, last February, Altervision in collaboration with architect Nikos Vranikas, the State Museum of Contemporary Art and the Margaris foundation, reorganised and redesigned an updated version
of the exhibition.
The archival material was exhibited on the
2 floors of the Margaris Foundation's gallery,
in Amphillochia from 16 till 25 July 2010.
Altervision in Neoi Fakeloi - The effects of economic crisis on Greece's brand equity
Neoi Fakeloi, Skai TV's prominent news program, presented on Monday, June 7, the results of its investigation and the discussion on the deterio-rating effects of the recent economic crisis on the image of Greece across international audiences.
Altervision & sister company Critical Publics, charged with the development of the Greek tour-ism sector's branding and marketing strategy in 2006-07, contributed their insights to the investi-gation and conducted research on Greece's inter-national media presence during the economic crisis in comparison with corresponding period
one year ago.
The investigation featured interviews with influ-ential authorities on the topic, namely P. Geroulanos (Minister of Culture and Tourism), G.
Drakopoulos (Director of SETE), N. Kanellopoulos (President of EOT), P. Economides (marketing specialist), S. Anhold (politics & communications consultant), D. Scraiver (communications con-sultant), G. Grant (Director of Burson-Marsteller),
T. Antoniadis (Director of Critical Publics) and
A. Kouris (President of Altervision and Critical Publics).
HYPHEN, a typographic forum, vol. 8/14 available
After a long wait of 2 years, the new issue of Hyphen, a typographic forum, is available from Typophilia and Altervision.
Wayfinding / Signage for Gran Melia, Daios Cove in Crete
Altervision designed the wayfinding signage sys-tem for the new Gran Melia resort, located in Crete. The Daios Cove complex, featuring about 300 condos and extending over an area of 30.500 m² with multiple levels and facilities and a complicated network of paths and underpasses, required functional and effective wayfinding signage design. Altervision delivered the project
in collaboration with Text Matters, which contrib-uted with their methodology and expertise in signage development.
Greece's Wine Sector unveils its first ever national and international stategic marketing plan
The Greek Wine Sector’s national and international strategic marketing plan, developed by Altervision and Critical Publics, was unveiled on the 13th March 2010 in Athens.
The landmark project has introduced new institutions to the Greek wine sector, such as its National Wine Brand Architecture and the appointment of region-varietal and wine-label ambassadors. The project shaped, for the first time in the sector’s history, its brand strategy, visual & verbal identity and its national wine marketing activation plan.
4th ICTVC / Registration is now open
On 17, 18 & 19 June 2010 the Department of Design & Multimedia of the University of Nicosia will be hosting the 4th International Conference on Typography and Visual Communication (ICTVC) with the general theme "Lending grace to language".
The ICTVC workshops will take place on 15 & 16 June and the conference exhibition will stay open throughout the entire month.
Cinema Experiments of the Russian Avant Garde
Altervision in collaboration with architect Nikos Vranikas and the State Museum of Contemporary Art organized the exhibition “Cinema Experiments of the Russian Avant Garde” during the 4th Athens International Short Film Festival “Psarokokalo”, (Greek Film Archive - Museum of Cinematography, from 1 to 7 February 2010)
The exhibition was a presentation of the moving image experiments and title design, done by the Russian avant garde during the ‘20s.
Do check WORK section for images.
It's happening at Millerou st. 2010 / The virtual tour of Thessaloniki / Monday 01.03.2010, 19:30
Responding to the invite by the Greek Graphic Designers Association, Altervision presents the Lefkos Pirgos project, within the proceedings of the series of meetings organized by the GGDA, titled "It's happening at Millerou st."
"Altervision presents the virtual tour of Thessa-loniki", on Monday, March 1st 2010 at 19.30.
For more information regarding the event, please visit the GGDA site at http://gda.gr (site in Greek only).
No border No boredom
Altervision initiates an art platform inviting new artists to present their work on a collectable themed flyer series designed for Elvis bar. The project intends to create space for freedom of expression, while exploring “non design” paths, special printing proccesses and materials.
Destination Greece brand strategy gains international visibility
Altervision's President Alexandros Kouris contrib-utes a chapter to the new business education publication, titled Tourism Branding: Communities in Action. The book, edited by Liping A. Cai, William Gartner and Ana Maria Munar is published by the leading publisher of academic works Emerald, as part of its Bridging Tourism Theory and Practice series.
The chapter introduces a model of destination branding and reports the branding and marketing strategy project which applied it to examine the current image of Greece. The consultancy team which delivered the project, led by Alexandros Kouris, proposed new branding strategies based on this model for Destination Greece and its 9 strategic tourism sub-brands, offering a series
of recommendations on how to implement the strategies.
A fresh new start for Katselis
Katselis, a name synonymous to sliced bread in Greece, turns page in its long history and presents its new identity.
Altervision redesigned the Katselis brand identity, including the packaging of its core bread lines. The brief was to unfold this traditional brand’s contemporary, modern personality, increasing its appeal to younger audiences.
Several new developments progress Altervision into a new era of creativity and stellar performan-ce. The company celebrated in April the opening
of its new Athens HQ situated in a 440 sq m office building at 150 Garytou Street in Halandri. In July 2009, it joined edg designlab (industrial design) and Critical Publics (intelligence based manage-ment consultancy) to form November Holdings Group. Finally, Altervision grew beyond its LTD status and transformed into an SA in September 2009.
Terra by Altervision
Greece’s leading outdoor equipment brand has undergone and concluded a major redevelopment for its European foray.
Altervision undertook the design of the consumer research and the analysis and segmentation mod-elling for the development of Terra’s brand posi-tioning strategy and its revamped, future proof brand identity. Altervision’s sister company, edg designlab, develops Terra’s innovative products that will be launched as the company’s brand ambassadors in Europe.
Altervision’s Branding & Marketing Strategy Project for the Greek Wine Sector
Following an intensive year, Altervision concluded its Vision phase and produced the strategic and operational plan for the implementation of the Greek Wine Sector’s Branding & Marketing Strategy.
The project, initiated in September 2008, is the first undertaking by the Greek Wine Sector to increase the perceived value added by Greece as a country of origin of wine. Altervision has established a multi-faceted and total snap-shot of Greek Wine’s positioning in the international markets of imported wines, a fully substantiated SWOT analysis for the sector as a whole and the consolidation of the 20 prevalent critical success factors that will steer and guide all aspects of strategy. All knowledge was correlated and utilised for the production of the national wine brand strategy including brand architecture, the designation of wine ambassadors (regions / varietals), the brand image definition of the national and ambassador brands. The Greek Wine Sector’s brand strategy is also supported by the development of a national wine brand identity system (including verbal and visual identity) and the 5-year strategic and tactical marketing plan.
Altervision creates Nutriart
Altervision undertook the brand strategy develop-ment for the merged entity created by Katselis and Allatini-Plaza. The two well-established Greek food brands were mutually evolved into Nutriart, pro-claiming the merged corporate entity's philosophy of commitment in creativity and nutrition in bakery products. Altervision also created Nutriart’s verbal and visual identity which was revealed this sum-mer.